Digital Advertising
Make Your Brand Stand Out in the Digital World
Digital advertising is a strategic concept used to strengthen brands’ digital presence and enable them to reach their target audiences effectively. Today, various platforms and tools are used to increase the visibility of brands and reach potential customers.
Search Engine Advertising (SEM)
Search Engine Advertising (SEM) is one of the most effective and fastest methods of digital marketing. Considering that internet users actively use search engines such as Google, Yahoo, Bing in their daily lives, publishing advertisements on search engines allows brands to reach their target audience directly and effectively.
Search engine advertising is also often referred to as keyword advertising.
Basically, it allows brands to publish adverts in search results associated with the keywords they have identified. For example, when a user searches for a specific keyword, the adverts associated with that keyword will appear at the top of the search results. But the types of adverts are not limited to this. Display ads, video ads, shopping ads are a few of them.
Google Ads is one of the most widely used platforms in search engine advertising.
Through Google Ads, brands can create advertising campaigns for the keywords they set and customise these campaigns according to their target audience. Keyword strategies deal with selecting the right keywords and integrating them into the ad texts. These strategies ensure that adverts are seen and clicked more by targeted users.
Nowadays, with the increasing use of mobile devices, the importance of mobile-friendly ads is also increasing. In search engine advertising, it is possible to attract the attention of mobile users and direct them to the brand’s website by creating mobile-specific ads. Although it is very close to the age when even mobile will become obsolete with vision pros!
Social Media Advertising
Social media is an interactive and dynamic platform where millions of users come together. For brands, social media advertising is a way to reach their target audience directly and effectively, as well as increase brand awareness and optimise conversion rates.
Social media platforms have large and diverse user bases. Through Facebook, Instagram, Twitter, LinkedIn and other social media platforms, we can deliver customised advertising messages to your brand’s target audiences and capture their attention.
The key to success in social media advertising is to determine the right content and targeting strategies. It is very important to determine your target audience. We can create customised advertising campaigns according to the interests, demographics and behaviours of your target audience. For example, reaching young audiences with visual content on Instagram or interacting with professional businesses on LinkedIn.
Tracking and analysing the data generated by social media advertising is important for measuring the effectiveness of advertising campaigns. This data can be used to understand ad performance, adjust your strategies to achieve your goals, and evaluate return on investment (ROI).
Social media advertising is an important way for brands to strengthen their online presence and reach their target audiences effectively. With the right strategies and platforms, social media advertising helps brands achieve success by attracting attention, building loyalty and increasing conversion rates.
Digital Marketing with Remarketing Tools
Remarketing is a step forward strategy of digital marketing and is used to target potential customers once again. This strategy uses various tools and techniques to retarget users who visit your website but do not take an action.
Cookie-based remarketing involves retargeting users who visit your website by showing them adverts through cookies. These users see adverts online related to the products or services they have previously visited. This method provides an effective way to get users to return to your website and take action. There are a number of remarketing tools available for this. Criteo and RTB House are just two of these effective tools. It is possible to add different examples to this.
faq
What is Digital Advertising? How Does it Work?
Digital advertising refers to the promotion of products or services using digital channels such as the internet, mobile devices, social media, search engines, and other digital platforms. It encompasses various forms of online marketing tactics aimed at reaching and engaging target audiences to drive brand awareness, generate leads, and increase sales.
What are the Types of Digital Advertising?
Digital advertising includes various types of advertising formats. These include methods such as search engine ads, social media ads, content marketing, email marketing, video ads, banner ads, and even influencer marketing.
What are Effective Digital Marketing Techniques?
Effective digital marketing techniques include strategies such as target audience analysis, content marketing, SEO (search engine optimisation), social media marketing, email marketing, PPC (pay-per-click) ads and remarketing.
How to Make the Right Digital Advertising?
In order to make the right digital advertising, it is necessary to first determine the target audience, then select the right channels, create effective content and make analyses to measure the targeted results. It is also important to manage the advertising budget effectively.
What are the Differences Between Traditional Advertising and Digital Advertising?
Traditional advertising refers to advertising through physical media such as newspapers, magazines, television, radio and outdoor, while digital advertising represents advertising on the internet and digital platforms. While traditional advertising usually reaches wider audiences, digital advertising offers more targeted and measurable results.