web analytics
Web Analytics and Conversion Optimisation
It is important for every business to have data-driven solutions to improve your online presence. We provide the installation of Google Analytics GA4, Adobe Analytics, HubSpot and other measurement tools and analyse the performance of your website in detail with these tools. With these tools, we determine the strengths and weaknesses of your website by monitoring visitor behaviour, traffic sources and conversion rates.
Then, the important thing is to optimise whatever conversion you have determined for your business. We develop strategies to increase the conversion rates of your website by using various tools for conversion optimisation. Thanks to Segmentify, one of these tools, we direct your visitors to conversion by using techniques such as recommendation engine, exit pop-up and social proof.
As part of our service, we provide regular reports, allowing you to visually monitor the performance of your website. With these reports, you can track the impact of optimisations and make data-driven decisions to determine future strategies.
faq
What is Web Analysis? How to Do Web Analytics?
Web analytics refers to the processes performed to measure and understand the performance of a website. In this process, a website's traffic, user behaviour, conversion rates and other important metrics are examined. Web analytics is usually done using various measurement tools, such as Google Analytics.
Web analytics is also used to answer the following questions:
•What is the number of visitors to the website?
•From which sources do visitors come (organic search, social media, direct traffic, etc.)?
•How long do visitors spend on the website?
•Which pages are visited the most and which ones convert the most
•At which steps in the conversion funnel are there drops or disruptions?
Answers to questions like these provide important clues to understand and improve the performance of the website. Therefore, web analytics is an indispensable part of digital marketing strategies.
Why is Web Analytics important?
We can list the importance of web analysis and data analysis in 5 points:
1) Measuring Performance: Web analytics and data analysis are used to measure the effectiveness of digital marketing strategies. In this way, we can evaluate and improve how successful the campaigns, content and advertisements are.
2) Understanding Customer Behaviour: Web analytics helps us understand visitors' interests, preferences and needs by tracking their behaviour on your website. This information allows us to create more targeted and personalised marketing strategies.
3) Improving Conversion Rates: Web analytics and data analytics help us identify where there are gaps at each stage of the funnel. In this way, we can take the necessary corrective measures to increase conversion rates.
4) Competition Analysis: Data analysis helps us analyse our competitors' digital marketing strategies and adjust our own strategies accordingly. By tracking competitor performance, we can identify trends and best practices in the industry.
5) Supporting Decision Making Processes: Web analytics and data analysis enable us to adopt a data-driven approach when making decisions about digital marketing strategies. This enables us to make more accurate, effective and strategic decisions.
What are the Methods of Web Analysis?
Web analysis is performed using various methods. Visitor analysis is one of these methods. Data such as the number of visitors to your website, their sources, geographical location and behaviour are examined. Visitor analysis is performed with tools such as Google Analytics, Hubpost. Heat maps are visual maps that show which areas visitors click on a web page. In this way, it is determined whether the website is user-friendly and which content attracts the most attention. Thanks to the analysis of the conversion funnel, which follows the process of your customers' actions until conversion, it is determined in which steps your website visitors reach conversion and in which steps they give up. A/B tests, where different alternatives are presented to different users, are used to compare different designs, content or features. This method is used to determine which version performs better. Another important method is behavioural analysis. With behavioural analysis, we take a closer look at the behaviour of your website visitors. This method examines how visitors navigate between pages, how much time they spend and what actions they take. The combination of these methods is used to comprehensively evaluate and improve the performance of a website. Each method provides data from different angles and is used together to identify the strengths and weaknesses of the website.